[ FreePianoProject ]
A peer-to-peer platform that helps recycle old pianos to people who need them.
How might we help users buy cheap pianos?
How might we reduce hassle for users who want to get rid of used pianos?
[FreePianoProject] is peer-to-peer-to-peer economy platform that connects people who plan to discard their pianos, people who are in need of an affordable piano, and people who want to work on side gigs.
What did I do?
I worked on user research, competitive analysis, prototyping, user testing, and motion design.
Sketch, Principle, InVision
A peer-to-peer platform for piano exchange
Build trust on a peer-to-peer platform by emphasizing on availability of pianos in the neighborhood
Coordinate Donators, Receivers, and the Delivery Team with a job card
Optimize the interface for the Delivery Team with A distinctive mobile site
We reverses the color palette for the delivery team's view so that it was differentiated from the other two views.
How to improve the experience of buying and selling furniture?
Mapping research findings to identify common pain points.
Through guerilla research, we found that moving furniture is a major pain point for both buyers and sellers of furniture. Often, people run into two situations:
Coming up with design ideas
How can we handle delivery and keep furnitures cheap?
With the problem with large furnitures in mind, we tried to understand our users better and narrow down to a concrete idea.
Create persona based on guerilla research
To help other people
To save time for busy schedule
To get things done without too much hassles
Need to get rid of things quickly
Doesn’t have time to deliver the furniture
Majored in Journalism
To save money
To meet new people
Don’t know how to drive
New to the city
Design with scenarios
We used Ben and Nancy’s needs, pain points as the base for developing scenarios. We proceeded to spitball 20 different scenarios.
From these scenarios, we narrowed down to focus on a peer-to-peer platform for free furnitures.
Would people be willing to donate their furniture?
We created storyboards for the scenarios. Using the storyboards, we did a few speed dating with our friends and classmates to determine if they found the need to use a piano exchange platform.
Speedtested with users using storyboard
Yes! People are willing to use our service as long as it's convenient.
Overall, we had very positive feedback. People indicated that they would have been grateful for a platform that would help them get the items off their hands, even for no profit.
Limit to just pianos
The space of large furnitures is too huge. Each type of furniture has specific requirement and metrics while our resource and time is limited.
We decided to focus on piano first as there is splendid supply of free pianos.
On Craiglist Pittsburgh, about 100 pianos are on sale for free and only asking for buyer to pick up.
Screen map for each party
Organize three parties through our platform
We created a screen map to understand the user flow throughout the process for all three parties. We picked the screens most essential in the flow enough to convey the concept.
Mid fidelity prototypes and style guide
Define information hierarchy and brand style
We began low fidelity prototyping on paper and whiteboard while avoiding using color, and getting too caught up in the details. As we worked, we ended up iterating on a few screens to try and avoid falling in the footsteps of Facebook Marketplace, Craigslist, and other existing solutions. We wanted our app to highlight the things that were unique about our business model.
Iterating on the job cards for delivery team on mobile
We sat down as a team to come up with a color palette, text styles, and navigation for our product. What says “piano” more than black and white? We added a pop of bright yellow to draw attention to our calls-to-action.
Working this collaboratively on interface design can be a big challenge as all designers must produce work that feels cohesive. The fact that we worked together early on to establish a strong brand identity helped prevent these kinds of stylistic issues.
Our deliverable was a responsive website that we believe effectively and elegantly solves the problem we discovered in our research phase. We believe the website has a lot of potential, and is a model that could eventually be expanded to other types of furniture.