[ FreePianoProject ]

A peer-to-peer platform that helps recycle old pianos to people who need them.

challenge
  • How might we help users buy cheap pianos?

  • How might we reduce hassle for users who want to get rid of used pianos?

solution

[FreePianoProject] is peer-to-peer-to-peer economy platform that connects people who plan to discard their pianos, people who are in need of an affordable piano, and people who want to work on side gigs.

What did I do?

I worked on user research, competitive analysis, prototyping, user testing, and motion design.

Team

Katie McTigue

Jinping Liu

Duration

3 weeks

Platform

Responsive Web

Tools

Sketch, Principle, InVision

Final design
A peer-to-peer platform for piano exchange
Model_2x.png
 
HIGHLIGHT 01.

Build trust on a peer-to-peer platform by emphasizing on availability of pianos in the neighborhood

DesktopAnnot_v4.png
Highlight 02.

Coordinate Donators, Receivers, and the Delivery Team with a job card

JobCard_v3.png
Highlight 03.

Optimize the interface for the Delivery Team with A distinctive mobile site

We reverses the color palette for the delivery team's view so that it was differentiated from the other two views.

DeliveryView_v4.png
Initial Problem
How to improve the experience of buying and selling furniture?

Guerilla Research

Mapping research findings to identify common pain points.

Through guerilla research, we found that moving furniture is a major pain point for both buyers and sellers of furniture. Often, people run into two situations:​

ResearchFindings.png
 
Coming up with design ideas
How can we handle delivery and keep furnitures cheap?

With the problem with large furnitures in mind, we tried to understand our users better and narrow down to a concrete idea.

Create persona based on guerilla research

Ben (27)

Accountant

 

Goal

  • To help other people

  • To save time for busy schedule

  • To get things done without too much hassles

Pain Points​

  • Need to get rid of things quickly

  • Doesn’t have time to deliver the furniture

Nancy (21)

Undergrad Student

Majored in Journalism

 

Goal

  • To save money

  • To meet new people

Pain Points​

  • Finance

  • Don’t know how to drive

  • New to the city

Design with scenarios

We used Ben and Nancy’s needs, pain points as the base for developing scenarios. We proceeded to spitball 20 different scenarios.

From these scenarios, we narrowed down to focus on a peer-to-peer platform for free furnitures.

Need validation
Would people be willing to donate their furniture?

We created storyboards for the scenarios. Using the storyboards, we did a few speed dating with our friends and classmates to determine if they found the need to use a piano exchange platform.

Speedtested with users using storyboard

Yes! People are willing to use our service as long as it's convenient.

Overall, we had very positive feedback. People indicated that they would have been grateful for a platform that would help them get the items off their hands, even for no profit.

 
 
Refine solution
Limit to just pianos

The space of large furnitures is too huge. Each type of furniture has specific requirement and metrics while our resource and time is limited.

We decided to focus on piano first as there is splendid supply of free pianos.

On Craiglist Pittsburgh, about 100 pianos are on sale for free and only asking for buyer to pick up.

Screen map for each party
Organize three parties through our platform

We created a screen map to understand the user flow throughout the process for all three parties. We picked the screens most essential in the flow enough to convey the concept.

 
Mid fidelity prototypes and style guide
Define information hierarchy and brand style

We began low fidelity prototyping on paper and whiteboard while avoiding using color, and getting too caught up in the details. As we worked, we ended up iterating on a few screens to try and avoid falling in the footsteps of Facebook Marketplace, Craigslist, and other existing solutions. We wanted our app to highlight the things that were unique about our business model. 

Mid-fi.png

Iterating on the job cards for delivery team on mobile

MobileJobCardIterations.png
Style guide

We sat down as a team to come up with a color palette, text styles, and navigation for our product. What says “piano” more than black and white? We added a pop of bright yellow to draw attention to our calls-to-action.

Color Palette.png
 
Reflection

Working this collaboratively on interface design can be a big challenge as all designers must produce work that feels cohesive. The fact that we worked together early on to establish a strong brand identity helped prevent these kinds of stylistic issues.

Our deliverable was a responsive website that we believe effectively and elegantly solves the problem we discovered in our research phase. We believe the website has a lot of potential, and is a model that could eventually be expanded to other types of furniture.